Privacy Policy

Introduction

FloraVista ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our landscape design services (collectively, the "Service").

We value your trust and strive to be transparent about our data practices. Please read this Privacy Policy carefully. By accessing or using our Service, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy.

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Create an account
• Use our landscape design tools
• Subscribe to our newsletter
• Contact our support team
• Participate in surveys or promotions

This information may include:

• Name
• Email address
• Location data (for climate-appropriate design recommendations)
• Images you upload of your outdoor spaces
• Design preferences and settings

Automatically Collected Information

When you access our Service, we may automatically collect certain information, including:

• Device information (browser type, operating system, device type)
• IP address
• Usage data (pages visited, time spent, interactions)
• Cookies and similar tracking technologies

How We Use Your Information

We may use the information we collect for various purposes, including to:

• Provide, maintain, and improve our Service
• Process and complete transactions
• Generate personalized landscape designs based on your preferences and location
• Send you technical notices, updates, security alerts, and support messages
• Respond to your comments, questions, and requests
• Develop new products, services, and features
• Monitor and analyze trends, usage, and activities in connection with our Service
• Detect, investigate, and prevent fraudulent transactions and other illegal activities
• Personalize your experience by providing content or features that match your profile or interests

Legal Basis for Processing (EU Users)

For users in the European Union, we process your personal data based on the following legal grounds:

• Consent: When you have given us explicit consent to process your data for specific purposes.
• Contract: When processing is necessary to fulfill our contractual obligations to you (e.g., providing our design services).
• Legitimate Interests: When processing is necessary for our legitimate interests, such as improving our services or preventing fraud, provided these interests are not overridden by your rights.
• Legal Obligation: When processing is necessary to comply with a legal obligation.

Data Sharing and Disclosure

We may share your information in the following situations:

• Third-Party Service Providers: We may share your information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf.
• Business Transfers: If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities.
• Protection of Rights: We may disclose your information to protect the rights, property, or safety of FloraVista, our users, or others.
• With Your Consent: We may share your information with third parties when we have your consent to do so.

Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies.

Data Security

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please also remember that we cannot guarantee that the internet itself is 100% secure. Although we will do our best to protect your personal information, transmission of personal information to and from our Service is at your own risk.

Your Data Protection Rights

For EU Residents (GDPR)

Under the General Data Protection Regulation (GDPR), you have the following rights:

• Right to Access: You have the right to request copies of your personal data.
• Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• Right to Erasure: You have the right to request that we erase your personal data, under certain conditions.
• Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
• Right to Data Portability: You have the right to request that we transfer the data we have collected to another organization, or directly to you, under certain conditions.

For California Residents (CCPA)

Under the California Consumer Privacy Act (CCPA), California residents have specific rights regarding their personal information:

• Right to Know: You have the right to request information about the personal information we collect, use, disclose, and sell.
• Right to Delete: You have the right to request deletion of your personal information that we have collected.
• Right to Opt-Out: You have the right to opt-out of the sale of your personal information.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

Exercising Your Rights

To exercise any of these rights, please contact us using the contact information provided below. We may need to verify your identity before responding to your request.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our Service and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

We use the following types of cookies:

• Essential Cookies: Required for the operation of our Service.
• Analytical/Performance Cookies: Allow us to recognize and count the number of visitors and see how visitors move around our Service.
• Functionality Cookies: Enable us to personalize content and remember your preferences.
• Targeting Cookies: Record your visit to our Service, the pages you have visited, and the links you have followed.

Children's Privacy

Our Service is not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us. If we become aware that we have collected personal information from children without verification of parental consent, we take steps to remove that information from our servers.

Third-Party Services

Our Service may contain links to third-party websites and services that are not owned or controlled by FloraVista. We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites or services. We strongly advise you to review the privacy policy of every site you visit.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.